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What is a Trade Mark?

A logo, name, device, label, mark, or combination of colours used by the owner of a Trade Mark for goods or services or other articles of commerce such as to distinguish it from other similar goods or services originating from similar businesses. A Trade Mark can be a word, symbol, logo, brand name, cover, packaging label, tagline or a combination of these and which is used by manufacturers or service providers to identify their own products or services. It is used to differentiate owners’ products or services from their competitors.

Who can apply for a Trade Mark?

Any person who claims to own a Trade Mark can be a person, company, proprietor or legal entity. Applications for the Trade Mark can be filed within a few days and you can start using the “TM” symbol. You can use ® (registered symbol) next to your Trade Mark after your Trade Mark has been registered and a certificate of registration has been issued.

The functions of a Trade Mark are:

  • It identifies the service or product and its source.
  • It guarantees its quality.
  • Helps advertise a service or product.

Different types of Trade Marks:

  • A name (including the signature of the applicant’s personal or surname or predecessor or person in business).
  • A coined word or an invented word or any arbitrary dictionary word or term, not directly descriptive of the character or quality of the goods/service.
  • Alphanumeric or Letters or numerals or any combination thereof.
  • Image, symbol, monogram, 3-dimensional shape, letter, etc.
  • Sound trail in audio format.

Need for registration of a Trade Mark for your business:

  • A Trade Mark is an important asset to the business and contributes to the goodwill generated.
  • With a registered Trade Mark, one can block others in relation to goods or services that use their trademarked business name/logo.
  • A Trade Mark can be treated just like any other form of property such as immovable property, it can be sold, licensed or assigned.
  • This guarantees the identification of the origin of goods and services.
  • This stimulates further purchases.
  • It serves as a badge of loyalty and affiliation.
  • This can enable the consumer to make a lifestyle or fashion statement.

How we can help?

For every business, a registered Trade Mark is vital in protecting and preventing its brand from deception and duplication. We possess a team of skilled and experienced experts with an unmatched understanding of the regulatory environment.

We help our clients to register Trade Marks in Hong Kong, China, India, and overseas and assist them in protecting their business, brand, and reputation.

Our Trade Mark Registration services include:

  • Consultation on registration probability, strategy, availability, and safeguarding of Trade Mark
  • Application for international Trade Mark registration
  • Trade Mark search and evaluation
  • Preparing and applying for the recording of Trade Mark assignment and License Agreement
  • Change of trademark, renewal, or replacement of the registration certificate
  • Issues relating to defense, rejection, review, opposition, revocation, and dispute of trademark
  • Collection of the certificate of registration
  • Trade Mark infringements, avoidance, defense, and passing off actions
  • Registration of Trade Marks as domain names
  • Copyright registration
  • ISO certification and registration
  • Consultation on patent probability
  • Patent filing & registration
  • Patent drafting & prosecution
  • Patent paralegal services
  • PCT filing & registration
  • Patent assignments licensing exploitation
  • Patent infringements & defenses
  • Design searching and registration
  • Advice on a registered design assignment, licensing, and exploitation.

Why Choose Chandrawat & Partners?

We are very prompt and quick

We offer affordable prices

Advanced technology

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About Us

Chandrawat & Partners is a leading full service firm in Hong Kong. We provide a wide range of high quality consulting services to domestic and international clients. With a strong network of professional advisors worldwide, we have a wealth of first hand experience and expertise in providing effective solutions to the complex issues.

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